The Product Engineering Paradigm:Moving from idea to production at the speed of customer ...
Summary
The digital world has heightened customer expectations, which in turn has shortened the life span of software development activities and raised the prevalence of these four conditions.What used to take a year and a half in a classic software development model has shrunk to weeks if not days driven by digital customer expectations.Hyperconnected Ecosystems : Product Engineers must adopt a re-use approach for faster development efforts in order to deliver on solutions with a quicker pace.An added bonus of adapting this paradigm is attracting and retaining scarce talent from leading technology companies where product engineering is an expected norm.The new Citi ad for its mobile app does a great job in explaining simply what product engineering paradigm could mean for banks: ‘designed so you can spend less time on it’.