Berlin-based Milano Vice snaps €8.3 million to expand its digitally-powered, delivery-first pizza restaurant model
Summary
The company partners with professional kitchens, leveraging their underutilised potential to prepare and deliver elevated pizzas to their consumers’ homes, enabling small business owners to more than quadruple their sales. Milano Vice also recently launched a new online ordering platform providing a direct-to-consumer experience for the consumer and will leverage gamification to drive loyalty. Milano Vice will continue to grow its brand through a multichannel strategy and expand its physical presence through small-format locations leveraging alternative real estate. We are excited about the opportunity of bringing together happy customers and successful food entrepreneurs,” added Sven Wiszniewski, Investment Manager at Geschwister Oetker Beteiligungen KG. Joe Seager-Dupuy, Director of VC at True, said: “The team at Milano Vice has built a unique and distinctive brand backed up by an innovative product and business model to become one of the top choices for pizza in Germany.