Advertising Industry Insider Publishes 2nd Edition of How-To Guide for...
Summary
“The world of advertising and marketing communications is far more complex and demanding now than when I wrote the first edition of ‘Agency Mania’ nearly a decade ago,” Gralpois said.Provocative and eye-opening, “Agency Mania 2nd Edition ” draws back the curtain on the vital principles of a strong client/agency partnership.Readers from the C-Suite to the front lines can learn how to avoid common pitfalls and how to apply best practices to turn their agency relationships into powerful, competitive assets.This updated edition with enhanced illustrations is a valuable resource for any size company that seeks to fully capitalize on the value of solid and effective client/agency relationships.Gralpois has been instrumental in establishing agency management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and high-impact results.