ALEK Launches Advertising and Design Agency
Summary
Mirkovich’s experience includes the development of brand identity, packaging, and marketing for leading firms such as Bayer, Conair Consumer Products, Cuisinart, Wal-Mart and The Home Depot.As the head of creative strategy for Yotrio, Mirkovich was in charge of the companys product design direction and the introduction of five new brand names including Greystone Garden, Decoria, Zarden, Malibu Beach and Deckside.After spending the last two years as the Chief Creative Officer of Yotrio International, a leading outdoor furniture manufacturer, Mirkovich has launched a boutique, full service, advertising and design agency, ALEK™.Mirkovich’s experience includes the development of brand identity, packaging, and marketing for leading firms such as Bayer, Conair Consumer Products, Cuisinart, Wal-Mart and The Home Depot.The system has improved the effectiveness of Rogers advertising, added efficiencies to their process and directly increased sales.The scope of ALEKs expertise goes beyond the design and execution of every and any type of marketing collateral.