EBay will now authenticate luxury jewelry items
Summary
Timed to coincide with the launch, eBay is also listing more than 45,000 luxury jewelry items for sale, including both diamonds and other gemstones that have been verified by professional jewelers. The eBay Authenticate service first launched just over a year ago, as a means for eBay to better compete with the growing number of luxury goods resale sites like The RealReal and others, which verify sellers’ goods as authentic, so shoppers can feel comfortable buying. Initially, eBay was only focused on handbags from high-end brands like those from Louis Vuitton, Chanel, Hermes, Gucci, Prada, Burberry, Dior, Fendi, Balenciaga, Goyard, Celine and Valentino. In September 2018, however, it expanded the program to authenticate luxury watches as well, like those from Rolex, Patek Philippe, Omega, Audemars Piguet, Breitling and Panerai. As of right now, it’s along the same lines as the watches offering and not open to casual sellers, eBay tells TechCrunch.