Privacy Bee introduces one-click privacy management to help consumers more easily protect their data and prevent identity theft

▤ Summary

Users declare their privacy preferences based on how comfortable they are with each company collecting, retaining and using their data. Active relationship: A more permissive privacy setting for companies that users interact with regularly. Neutral relationship: Middle-of-the-road privacy settings for companies that users may interact with periodically but don’t fully trust. With this setting, users express the desire to opt-out of data sharing and potentially delete any accounts associated with that company. Consumers said that privacy management was “complicated,” “difficult” and “confusing,” and that it can feel like a full-time job to reduce data footprints and prevent identity theft.

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