PERQ Raises $5 Million to Advance Digital “Guided Shopping” Platform
Summary
“Since 2015, we’ve built a database with more than 10 million consumer data points,” Medley explains.Medley says PERQ’s customers consist of roughly 1,000 brands and companies in the automotive, multifamily (a fancy way of saying apartments, he says), and home furnishing business sector.“We work in areas where consumers are doing more research and controlling more of the sales process online, but they make the final purchase face-to-face,” he says.The 100-person company plans to use its new investment capital to expand in the sectors where it’s already planted a flag, Medley says, and go after additional markets it hasn’t yet tapped.Medley says that over the next few months, PERQ also plans to grow its presence in the market for rental apartments.
