Global Marketing Automation Software Category: 2018-2022 Procurement Market Intelligence Report - ResearchAndMarkets.com
Summary
One of the procurement best practices for buyers is to perform on-site testing and seek collaborative trial period.The report recognizes the following companies as the key suppliers: IBM, Adobe, Oracle, SAP, Salesforce.com, Marketo, SAS Institute, HubSpot, Act-On Software, Infusionsoft, and Salesfusion.It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.This report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities.It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.