Toll Brothers Country Club Division and LRA Worldwide Develop Program to Measure & Improve the Club Member Experience
Summary
“We are aware that our members are looking for an unparalleled lifestyle with exceptional services and amenities,” explained David Richey, Senior Vice President of Toll Brothers’ Country Club Division.LRA’s CEM practice areas include Customer Experience Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.### Horsham, PA, March 02, 2007 --( PR.com )-- Toll Brothers, Inc. (NYSE: TOL; www.tollbrothers.com), the nation’s leading builder of luxury homes, has partnered with LRA Worldwide, Inc. to develop a program to comprehensively measure and improve the member and guest experience at the private clubs within its Country Club Division.The program under development will begin with a “voice of member” survey to gather direct feedback on the member experience.LRA will utilize both data streams to help foster an environment of continuous improvement at the clubs.“We are aware that our members are looking for an unparalleled lifestyle with exceptional services and amenities,” explained David Richey, Senior Vice President of Toll Brothers’ Country Club Division.LRA’s CEM practice areas include Customer Experience Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.LRA’s clients include some of the world’s leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels and Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group.