MSR Communications Honored with Magellan Gold Award
Summary
“The LACP believes the measurable results of this campaign to be excellent, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message.” MSR’s campaign resulted in major media coverage of AirBedandBreakfast.com is such business, broadcast and regional media as Newsweek, The New York Times, USA Today, and U.S News & World Report, The Wall Street Journal, The Denver Post, The Boston Globe, Chicago Sun Times and on the coveted NBC Today Show.It is very gratifying to be validated in such a respected forum.” LACP was established in order to create a forum within the public relations industry to facilitate a discussion of best-in-class practices within the profession while recognizing those that demonstrate exemplary communications capabilities.“The LACP believes the measurable results of this campaign to be excellent, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message.”MSR’s campaign resulted in major media coverage of AirBedandBreakfast.com is such business, broadcast and regional media as Newsweek, The New York Times, USA Today, and U.S News & World Report, The Wall Street Journal, The Denver Post, The Boston Globe, Chicago Sun Times and on the coveted NBC Today Show.After MSR’s two-month media relations campaign, the site was populated by thousands of listings in 637 cities and 69 countries worldwide.“We are extremely honored to receive this esteemed award,” said Mary Shank Rockman, Principal and CEO of MSR Communications.It is very gratifying to be validated in such a respected forum.”LACP was established in order to create a forum within the public relations industry to facilitate a discussion of best-in-class practices within the profession while recognizing those that demonstrate exemplary communications capabilities.