AskAMEE is like Google meets WolframAlpha for carbon footprints
Summary
AMEE, backed by O’Reilly and Union Square Ventures among others, set out in 2008 to map, measure and track all the carbon and energy data on Earth. That’s changed with the launch of AskAMEE which effectively combines a search engine and calculation tool (a bit like Google + WolframAlpha). It’s pretty intuitive and is thus able to make climate change science and calculations quite a bit more accessible to the average Joe or Jane, assuming they can get the hang of using it. For instance you can work out the carbon footprint of 10kg of strawberries, 42 kWh of electricity in the UK and 1 parsec in a Mini Cooper. New CEO, Tim Murphy, who used to run Dun & Bradstreet (founder Gavin Starks is now Chairman and involved in key partnerships and outreach).
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