Nearly Half a Million Mishandled Phone Customers Recovered for Auto Dealers by CallSource in 2016
Summary
“Our dealer customers improved call-to-appointment ratios by 20% in 2016 on a call volume that was constant year-over-year,” said David Greene, SVP, Automotive Strategic Accounts. By realigning process to focus on recovering even a small percentage of those calls and converting them into appointments – and likely sales – dealerships can add hundreds of thousands of dollars to the bottom line. “We continue to believe – and our data proves it - that our industry would do well to shift more focus onto their processes for handling phone leads.” Casey Jenkins, Manager at TN-based Jenkins & Wynne Ford, Lincoln and Honda, concurs: “With CallSource, we are able to see the direct link between professional phone handling and higher customer satisfaction and profits. CallSource will be at the National Automobile Dealers Association convention in New Orleans taking place January 27-29 in Hall B1, Booth #627. Based in Westlake Village, Calif., CallSource serves multiple industries including automotive, home services and healthcare, as well as numerous franchise businesses.
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