The Drug Enforcement Administration and Discovery Education Launch Second Annual Operation Prevention Video Challenge for High School Students Nationwide

▤ Summary

An extension of Discovery Education and the DEA’s Operation Prevention program, the video challenge will encourage teens to create a 30-60 second original public service announcement (PSA) that warns other students about the dangers of prescription opioid misuse and heroin use. The Operation Prevention Video Challenge aims to inspire teens to research the opioid epidemic, identify its widespread impact on the country and the substances’ harmful effects on the body, and start a social movement that encourages authentic dialogue about this critical issue. “This kind of peer-to-peer education has the unique ability to better resonate with teens, discouraging prescription drug abuse before it starts.” Last year’s winning PSA, titled The Cork Board by Kyle C., Clay K. and Carter S. of Madison, Conn. was one of the hundreds of original submissions the challenge received. “The friendly competition allows teens to step outside of the day-to-day classroom structure and work together to use their creative perspectives for good.” The Operation Prevention Video Challenge is launched at a time where prescription opioid misuse and heroin use have reached epidemic levels in the United States. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement.

▦ Linked Companies

Discovery Education

$100M to $250M