All in the Family: a Brand Story Agency is Born
Summary
Their adult lives took them on divergent paths—Kate working for major advertising agencies, then a series of start ups, wearing every hat imaginable, and Sarah, a rising star in Consumer Insights and Innovation for Procter & Gamble.“My sister is one of the savviest businesswomen I know—she is a true innovator.” Sarah added, "Kate has such a rare combination of expertise and experience across both business and the arts that shes the perfect partner for creating compelling brand stories.Their adult lives took them on divergent paths—Kate working for major advertising agencies, then a series of start ups, wearing every hat imaginable, and Sarah, a rising star in Consumer Insights and Innovation for Procter & Gamble.“We come from a long line of entrepreneurs and storytellers, and its exciting to bring our complementary backgrounds and expertise together in this venture,” Sarah said.When sisters work together, one might expect an element of sibling rivalry, but not with these industry veterans.Sarah spots patterns, makes connections, and creates future scenarios.She is an intuitive and original thinker, fascinated by ideas, and is a life-long multidisciplinary student in business, cognitive science, design thinking and communication.