Ladder Taps Commercial Fitness Industry Veterans to Propel New Growth
Summary
Rick Caro will serve as chairman for the group, which also includes Richard Beusman, Joe Cirulli, Mel Kleist, Tim Rhode and Rodney Steven. Cirulli grew Gainesville Health and Fitness to a high level of national recognition, and in 2016, it was named one of the top 25 small businesses in America by Forbes. “Ladder and the commercial fitness industry are working toward the same goal: to make health and wellness accessible to more people, regardless of age, location, experience and means,” said Tim Rhode. Through its digital marketplace, Ladder matches health and wellness professionals with people who want to experience all of the benefits of customized fitness on their own terms – affordable, convenient and rewarding. Ladder also helps personal trainers build their business by optimizing their time and talent, expand their client base and providing them with the tools and support they need to be successful.
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