#1 SEO Expert Lily Ray Reveals Why Playing the Long Game is the Best SEO Strategy [DesignRush Spotlight]
Summary
DesignRush interviewed Lily Ray, one of the most influential industry leaders in the U.S., to discuss SEO strategy essentials going into 2024. "Googles new ranking systems or algorithm changes might seem sudden, but if youre observant, these shouldnt be surprising," says Lily. Highlights of our interview with Lily include: • Focus on creating content that is genuinely helpful, avoiding violations of Googles guidelines and take advantage of areas of your true expertise • Consider creating less but more in-depth and interactive content, based on expertise and customer needs, with an SEO layer for visibility • While quick results might tempt some to deviate from Googles guidelines, its safer and more sustainable to play the long game and adhere to white hat SEO principles • Pay close attention to Googles updates to anticipate and adapt to new ranking systems and algorithm changes The full episode is now available on YouTube and Spotify: • YouTube: Playing the Long Game Is the Best SEO Strategy | Podcast 22 - Amsive Digital • Spotify: Playing the Long Game Is the Best SEO Strategy | of Amsive Digital DesignRush.com is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects. If you would like to feature DesignRush interviews, please include a linked credit to https://www.designrush.com/ as the source. Contact us at [email protected] with your feedback or to discuss other partnership opportunities.