Tremor Video DSP Extends TV Viewership Data Into Connected TV
Summary
Horizon Media will be the first agency to take advantage of this new advanced offering for their client La Quinta Inns & Suites.“In this exceedingly fragmented marketplace, it is more critical than ever to pioneer new territories with progressive solutions in order to build incremental targeted reach.“Brands are excited by the promise of CTV, but the environments have historically lacked the audience targeting layers clients want on their digital buys,” said Abbey Thomas, CMO of Tremor Video DSP.“We can now match audiences based on historical television viewing habits to best-in-class sponsor video in the full episode player experience, and close the loop with attribution.”We employ patented all-screen technology to make every advertising moment more meaningful for consumers, and deliver maximum results for buyers.