Ariel Alternatives and My Code Announce Strategic Transaction
Summary
• Welcome new directors to its board that bring critical and diverse expertise: • Leslie A. Brun is Co-Founder, Chairman & Chief Executive Officer of Ariel Alternatives and previous founder of Hamilton Lane, a leading global private markets investment management firm. He will leverage two decades of private equity, venture capital, and investment banking experience to partner with the My Code team on pursuing future add-on product portfolio acquisitions. With a new investment partner by our side, we look forward to working with both new and existing clients to help them understand, embrace, and reach the underrepresented communities driving economic growth in our country.” Alexander Jutkowitz, Executive in Residence at Falfurrias Capital, former Executive Chairman of My Code and current board member, concluded: “ Falfurrias has been a proud partner to My Code during a period of growth these past few years, and we couldnt be more excited for this next part of the journey alongside Ariel Alternatives. These impact initiatives include, but are not limited to: increasing the accessibility of products to underserved customers; the hiring of diverse people from the entry level to the boardroom; the purchasing of contracts with minority-owned vendors and suppliers; and philanthropic partnerships with organizations supporting civil rights. Founded in 2015, My Code combines its first-party data, culturally nuanced insights, custom creative, community-centric media brands and unmatched distribution channels to deliver end-to-end multicultural marketing campaigns.