Together, Adobe and Magento go after SMBs and enterprise
Summary
The integration fulfills the promise of the acquisition -- to flesh out Adobes customer experience tools, adding a commerce platform to its content creation, marketing, advertising and analytics products.Next, Magento is rolling out a major update to its platform with capabilities designed for SMBs.Adobe is "the only provider that can offer an end-to-end solution, from creating rich experiences to advertising, reaching out and attracting the right guests... all the way through the ownership experience," Errol Denger, Adobes director of Commerce strategy, told ZDNet.Creating a rich customer experience is "driving growth in commerce across all industries," including areas like manufacturing and distribution, according to Peter Sheldon, VP of strategy for Magento.Meanwhile, the updates to the Magento platform include tools for merchants and developers like a new PageBuilder for drag-and-drop site content editing, as well as the new Magento Progressive Web Applications (PWA) Studio for building impactful mobile experiences.