The future of business software | Computer Weekly
Summary
In its The buyer’s journey: Business applications report, Forrester analysts note that although its data did not assess market share, the results reveal that cloud-centric enterprise software dominated. The most frequent drivers of business application purchases involve efficiency and effectiveness, according to Forrester, which it says is consistent with other trends observed in a time of shaky economic conditions and global resource constraints. “Prior to the pandemic, it was common for enterprise survey respondents to rank lowering costs and increasing sales as top expected benefits of becoming more data driven – tangible metrics closely tied to quarterly performance. Today’s top perceived benefits are more focused on long-term business resiliency and adaptability,” senior research analyst Paige Bartley wrote in a blog post. Oracle claimed these latest AI capabilities “liberate marketers, sellers and service agents from time-consuming and manual tasks by unlocking relevant content, recommendations and insights with automation and conversational interfaces”.