When Not to Use Artificial Intelligence in Digital PR
Summary
No longer a confusing tool hidden behind the computers of tech nerds, we’ve seen it talked about by every news publication imaginable with endless Twitter (X?) AI is able to digest research to pull out interesting stories, find sources for your campaigns, and even suggest survey questions for interviews. To give AI some credit, where ChatGPT can be slightly more helpful is in providing campaign elements and touchpoints to ensure it works over multiple platforms. This will eventually lead to your clients reputation being affected and potentially people seeking out alternative content that reads more naturally. As AI is a trained model that takes existing information, content, and images to create something new (much like the human mind), it’s important to understand where these influences come from.