Sonos Should Make the One Thing Steve Jobs Always Wanted To
Summary
As of Sonos’ fourth quarter earnings, CEO Patrick Spence was teasing the company’s entrance into an entirely new product category in 2024. AirPods are estimated to be at least a billion-dollar business for Apple — up until this point the closest Sonos has come to “personal” audio is the Roam, a portable speaker that works over Bluetooth or Wi-Fi. Sonos creates expensive, expertly designed speakers connected by a wireless platform that makes it easy to group devices, control playback, and fling sound all over your house from a simple app. Basically, Sonos feels like our last chance for a TV that isn’t bogged down by surveillance capitalism, ads, and cumbersome interfaces, mainly because it does seem like its in the company’s DNA. The state of home theater interfaces has never been worse, whether you’re living in Roku City or dealing with Google’s unfortunately slow streaming solution, leaving room for a Sonos alternative.