Kwik Trip and Wawa are Top Rated Retailers for Food in the U.S. Convenience, Dollar and Drug Channels, According to dunnhumby’s Retailer Preference Index

▤ Summary

The goal of our study is to understand macro trends in the Convenience space, and to provide retailers with a benchmark for how they are performing on the different drivers of consumer preference,” said Jose Gomes, President of North America for dunnhumby.With a clear diagnosis, it is possible to shape a customer strategy that focuses the organization’s attention and resources on those areas of the business that will drive return trips and improve performance.”“We believe that our focus in this RPI on how customers perceive convenience, prices, and quality and how these perceptions affect both the level of the emotional connection and the customer’s preference intensity is critical for understanding why some retailers excel while others fall behind,” said Gomes.With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, L’Oréal.

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