How is AI being used in fashion and retail in Europe?
Summary
The fashion and retail industry has been facing a series of formidable challenges, from the intricacies of supply chain management to rising production costs, and evolving consumer behaviours. Oxford-based B2B startup Aistetic has developed a platform that uses 3D body scans to provide precise measurements, aiming to decrease return rates and promote sustainable practices in fashion. Paris-based Heuritech offers a demand forecasting solution that enables brands and retailers to enhance sell-through rates and adopt sustainable production methods. Their solution connects brands with supply chain partners to streamline sourcing strategies, reduce waste, and expedite the production of in-demand fashion items. AI is revolutionising the fashion and retail industry by offering personalised shopping experiences and bespoke product recommendations, which can significantly enhance customer satisfaction and boost sales.