Manufacturing SEO Agency Shares Its Best Practice – Creating an SEO Strategy | Aha! :: Elliance Blog
Summary
Creating an effective manufacturing SEO strategy requires research, planning, and ongoing refinement. When optimizing for highly-competitive terms, strategically clustering related phrases around the main keyword can cause a halo effect in the SERPs. Inbound marketing involves the continuous creation of relevant and high quality content, such as PR2.0 assets, articles, social posts, blog posts, videos, infographics, white papers and thought leadership events, and igniting that content through promotion and conversation-starters to encourage peer-to-peer sharing. Your content plan should carefully curate it and distribute it through channels you control (your “owned” media, such as your website and social networks) and the channels you don’t control (the social media of people/organizations in your network), where your content strategists should spark conversations. Managing your content and your interactions carefully allows you to maximize your success in SEO and the social world.