Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research

▤ Summary

Get proprietary: Use original research, product, or customer data to find fresh topics that capture audience interest. Victoria Gamlen, head of marketing at Sirkin Research, says your report should drive demand in the short and long term. Katherine Boyarsky, co-founder and CMO at CXD Studio, a content marketing agency, recommends presenting key findings first and deep diving after: 7. For example, when Algolia published the Ecommerce Site Search Trends in 2023 report, every question in their survey revolved around site-search products. In an article for CMI, Linn suggests using a story tracker to catalog and organize potential content ideas stemming from your research.

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