RealityMine Announces Bruce Friend Partnership for RealityMine Connect Product Launch in U.S.
Most recently, Friend served as Chief Product and Innovation Officer at Screen Engine/ASI and subsequently added Chief Data Monetization Officer to his responsibilities.Friend has also served as President of Ipsos OTX MediaCT and held senior executive research positions at Sony Pictures Entertainment, MTV, Nickelodeon, HBO, The Disney Channel, Telemundo Group Inc., Saatchi & Saatchi, and Y&R Advertising.”I’ve known and partnered with RealityMine over the past 10 years in various capacities, while at other MR firms, and I am thrilled to now be partnering directly with them to help build RealityMine Connect here in the U.S.,” said Bruce Friend, Founder and CEO of Friends Consulting Group LLC. With the streaming sector facing into a range of significant challenges and opportunities, the need for objective measurement of performance and customer preferences has never been greater. Bruce will play a key role in guiding both RealityMine and our clients towards an optimal solution,” said Chris Havemann, CEO of RealityMine.About RealityMineRealityMine enables many of the world’s largest measurement and media organizations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s new RealityMine Connect product enables service and content level streaming data to be collected from permissioned panels in any country globally. For more information, visit realitymine.com.About Friends Consulting Group LLCFriends Consulting Group LLC was founded by Bruce Friend in January 2023, and it offer strategic planning, brand advisory and business development services to help its clients realize their full potential, both professionally and financially.
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