SpinCar Secures $22M
Summary
The platform transforms static online merchandising content into immersive, VR-enabled experiences, complete with virtual interior and exterior tours as well as tagged, touchable hotspots that allow consumers to explore key vehicle features in rich detail.By capturing precise vehicle and feature interaction data in real-time, SpinCar enables dealers to personalize every consumer touch based on the specific needs and interests of individual shoppers.SpinCars VINtelligent Retargeting solution delivers the industrys most personalized digital ad units for greater marketing effectiveness along the entire car buying journey.Dealers using the SpinCar platform report greater than 30% increases in online consumer engagement and conversion rates, as well as 20 - 30% faster inventory turnover, particularly for used and certified pre-owned vehicles.Our platform is generating measurable results for dealers of all sizes, and this investment will enable us to expand our industry reach at an even faster rate," said Devin Daly, SpinCar Co-Founder and CEO.