PE-backed Gerber Technology acquires Avametric
Summary
Avametric develops the world’s leading cloth simulation technology and enables fashion brands to deliver highly accurate 3D renderings of their products on customizable avatars for e-commerce and augmented reality (AR) applications.“Our team and many of our customers have already recognized that Avametric has the best fabric simulation engine in the industry and now we are able to connect consumer-facing virtual try-on software with our AccuMark and YuniquePLM® platforms to deliver an end-to-end workflow.“We believe a transformation is under way as consumers are adopting a virtual try-on experience that accurately portrays the fit they are looking for and our partnership with Gerber is helping us to bridge this confidence gap.The launch of a cloud-based subscription program in North America for AccuMark, the industry-leading pattern design, grading, marker making and production planning software.Gerber serves 78,000 customers in 134 countries, including more than 100 Fortune 500 companies in apparel and accessories, home and leisure, transportation, packaging and sign and graphics.