D2C dairy startup raises $300k in pre series A from Inflection Point Ventures
Summary
Happy Nature, a direct to consumer breakfast brand, has recently secured $300,000 in a Pre-Series A funding round led by Inflection Point Ventures (IPV). This investment will enable Happy Nature to further expand its mission of providing high-quality, ethically sourced milk, dairy, and breakfast essential products to its customers. Vikas Singh, CEO of Happy Nature, says that with this infusion, the company will strategically expand sales through impactful ATL and BTL activations.The funds raised in this round will be utilized for various purposes, including branding, technology upgrades, processing plant enhancements, and geographical expansion. Happy Nature aims to preserve the dairy way of life while ensuring the mutual benefit of farmers and consumers through its innovative approach.Inflection Point Ventures (IPV), the lead investor in this funding round, has a track record of investing over Rs 600 crore across 190+ deals. The firm connects entrepreneurs with a diverse group of investors and has recently launched a $50 million CAT 2 AIF Physis Capital to invest in pre-Series A to Series B growth-stage start-ups.Happy Nature currently operates in multiple cities, including Delhi, Noida, Gurgaon, Karnal, Panipat, Ludhiana, Ambala, Zirakhpur, Panchkula, Chandigarh, and Mohali.