Sunnyside Announces $11.5M Series A
Summary
The addition of Lloyd, in tandem with the new funds, will power Sunnyside to further develop the product experience to expand social connections among the member community, introduce Sunny, the first-of-its-kind AI mindful drinking coach, and advance Sunnysides mission to make proactive alcohol management as common and socially accepted as managing diet, exercise and mindfulness.Sunnyside was founded to provide an alternative to the existing all-or-nothing, sobriety-focused programs that have dominated the alcohol health space up until now. With only a small fraction of drinkers able to access help to change their drinking habits today, more options are needed to mitigate the $249B annual burden of alcohol overuse on our economy and health system. By shifting the conversation from the language of addiction and recovery to one of managing alcohol as a proactive investment in our wellbeing, we can help millions of people make a profound positive impact on their lives. To date, Sunnyside has helped over 200,000 people start building healthier drinking habits, without ever pressuring them to quit.Sunnyside has a unique opportunity into a massive new vertical in the wellness industry, says Kristine Harjes, Vice President at Motley Fool Ventures. Focused on mindful drinking rather than an all-or-nothing approach, Sunnysides behavioral psychology-backed system provides each user with a personalized plan catered to their lifestyle, baseline habits and individual goals.