HID Global Combats Counterfeiting and Creates VIP Experiences for Consumers with Its IoT-Based Brand Protection Solution
Summary
These initiatives are bringing peace of mind to both manufacturers seeking to safeguard their brands and consumers who want to verify the authenticity of their purchases in a trusted IoT environment.“Brands are adopting product authentication to help protect against the negative effects of counterfeiting,” said Mikhail Damiani, Blue Bite CEO .In the United Kingdom, London based partner Skute is using HID Trusted Tag Services to unlock real-time, hyper-personalized experiences for a new wave of fan engagement.HID’s trusted NFC tags are embedded into each product during the manufacturing process, and are easily read using NFC-enabled smartphones (both Android and iOS v11 and newer).Headquartered in Austin, Texas, HID Global has over 3,000 employees worldwide and operates international offices that support more than 100 countries.
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