Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality
Summary
So, it’s crucial to ensure the ongoing functionality is correct, especially if you opted into Google’s automation migration system (which has been known to create complex tracking mishaps). Step 1: Understand the differences between UA and GA4 Generally speaking, GA4 covers more than just traditional conversions, but the extension of events now also heavily tracks customer engagement. You can see all engagement metrics for each touchpoint on your website, allowing you to understand the user journey better and make decisions around improving the lead or purchase cycle. Use the "Analysis" section in the GA4 interface to build custom reports and dashboards that provide insights into your marketing KPIs In the example above, the goal is to track clicks to a pop-up meeting scheduler. Solution: If GA4 has been installed for less than a year, keep Google Analytics running alongside it until you are confident you have enough historical data to make informed decisions.