ResponseTap Secures £900K in Funding
Summary
ResponseTap, a Salford, UK-based company which has developed an advanced call-based marketing automation software, raised £900k in funding.The company intends to use the funds to hire new people, with 13 new jobs expected to be created, and to accelerate the development of the software.Established in 2008 by Ross Fobian and Richard Hamnett, ResponseTap provides a solution that enables companies to track customers’ behaviour from the time they first visit their website through to the point they pick up the phone to place an order, and use the data to enhance the customers’ phone call experience.The company’s latest product was developed with backing from private equity firms Eden and Beringea.ResponseTap, which employs over 50 staff at its headquarters in Salford, also has offices in London and Atlanta, US and a network of over 700 resellers.
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