Amazon’s New Approach to Selling Enterprise Software? In-Person Demos

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Visitors to Amazon’s “Builder Studio” in Manhattan can test cloud-based tech and develop prototypes alongside AWS engineers. Above: Raj Talasila, AWS’s senior technical program manager, prototyping and cloud engineering. The traditional enterprise software sales process is hitting Manhattan’s Fifth Avenue. This fall, Amazon .com’s cloud-computing business Amazon Web Services opened a New York City “Builder Studio,” designed to showcase cloud-based tech and provide a space where companies can build prototypes alongside AWS engineers.

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