After General Motors ditches CarPlay, it taps Apple for UI talent
Summary
The company originally partnered with Google on this, but now seems to have decided it needs an Apple touch – by hiring one of the Cupertino company’s former design directors to work on the user interface (UI), along with three more former Apple employees … General Motors (GM) went all-in on CarPlay and Android Auto many years ago, starting with the 2017 decision to drop its own GPS system from its most advanced vehicle of the time, the Chevy Bolt. Coincidentally, the company’s chief digital officer said that it planned to make tens of billions of dollars charging for app subscriptions within its own infotainment systems. In a LinkedIn blog post, GM’s exec VP of Software and Services announced that he recently hired Chris Matthews, alongside three other former Apple employees. I am relying on the long-standing, proven leadership of Stacy Bogataj Lynett, Clyde Bulloch, Abdul Bazzi and Edward Kummer, but I’ve also looked to balance that with different thinking and turned to Silicon Valley to “hire up.” I want to welcome some of my new leaders: Lori Mann is our new head of planning and program management and brings extensive background in software, design, project and resource management from her time at Apple, Uber and Nest. Hiring some Apple design talent is a smarter move, but it isn’t going to change the fact that the company is simply giving people a reason to look elsewhere for their next car.
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