Themes from Automotive Management Live 2023 - ETL | Expert data integration and data migration services
Summary
We saw AI used in website chatbots, in scanners that checked for vehicle defects, and in marketing activities, for instance replying to online reviews. A representative from technology company Phyron explained how AI will be selling cars from 2025, using techniques such as videos with AI-powered voiceovers. Conversely, it is expected that petrol and diesel vehicles will start to have a longer lifespan as consumers cling to the old technologies, meaning that dealer groups will compete more strongly with independents to work with this older parc. The agency model will lead to a strategic shift A panel discussion with the MD of Volvo Financial Services discussed how manufacturers are increasingly moving towards an agency model, where the car buying transaction is carried out online and the retailer prepares and hands over the car. This will lead to changes in a retailer’s approach to the second-hand vehicle parc, increase the need for renewed focus on servicing, and drive the requirement to build customer loyalty in new ways.
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