Meta lets Amazon shoppers buy products on Facebook and Instagram without leaving the apps
Summary
Meta is looking for new ways to bolster ad revenue after Apples iOS privacy changes in 2021 made it more difficult for social media companies to target users. Meta has pointed to its hefty investments in artificial intelligence as a key technology thats helped it land retailers looking to serve customers targeted promotions. Stuart McMullin, client solutions manager for e-commerce at Meta, said on LinkedIn that the new shopping service "was a long process in the making and a huge deal." "While additional details are still scarce, this partnership could be a massive revenue opportunity for Meta, Amazon and most importantly, advertisers," wrote Rahmey, who was previously a Facebook client solutions manager. By partnering with Amazon, Meta can make it easier to allow shops to sell goods on Facebook and Instagram without creating custom storefronts on those apps.
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