SoundCloud and Pandora Enter U.S. Ad Sales Partnership
Summary
“Pandora and SoundCloud’s combined audience offering creates the clear market leader for brands to reach U.S. music fans,” said Kerry Trainor, Chief Executive Officer, SoundCloud.“Through this partnership, we gain access to Pandora’s world-class sales team and capabilities to connect more brands with our young, highly engaged users who know what’s next in music is first on SoundCloud.”“This partnership is a fantastic match between Pandoras industry-leading ability to monetize digital audio and SoundClouds large audience and vibrant community of U.S. listeners," said Roger Lynch, Chief Executive Officer of Pandora."Investments we’ve been making in our ad capabilities, including the recent acquisition of AdsWizz, further solidify Pandora’s commitment to help publishers monetize the rapidly growing digital audio market.The new agreement expands SoundCloud’s existing global relationship with AdsWizz and is part of Pandora’s broader strategy to help publishers monetize digital audio as well as other formats of inventory—including video—more effectively.