Bertram Capital Announces Investment in Lectric eBikes
Summary
""Since launching our business, our bikes have primarily been marketed through word of mouth and sold through a simple website that Levi and I created over the course of a weekend. With this investment from Bertram Capital, we are thrilled to have a partner who is a leader in the ecommerce sector and brings the resources to help us achieve our vision of building great bikes for millions of people at accessible prices." "Bertram would like to recognize the investment banking team at Cherry Tree & Associates, led by Chad Johnson, for their efforts in closing this transaction and making this partnership possible.Lectric eBikes is the among the largest and fastest growing e-bike brands in the United States. The Bertram High-5sm is an operationally-focused value creation strategy, which includes management augmentation, operational initiative implementation, complementary business acquisition, sales and marketing improvements, and leveraging technology and IP. The cornerstone of this strategy is Bertram Labs, its in-house technology team, which drives growth and value through digital marketing, e-commerce, big data and analytics, application development, and internal and external platform optimization.