Accenture to Help AB InBev Improve Sales and Distribution Operations in Africa with new Distributor Management System
Summary
JOHANNESBURG--( BUSINESS WIRE )--Accenture (NYSE: ACN) is helping AB InBev (Euronext: ABI) (NYSE: BUD) (MEXBOL: ANB) (JSE: ANH), the world’s largest brewer, better manage its sales and distribution operations in Africa with the Accenture NewsPage Distributor Management System (DMS).The DMS implementation will enable AB InBev to track its distributor network and increase visibility into its product stock and sales in Africa.The DMS software – which is integrated with the Salesforce-based solution that ABI uses to drive its contact strategy with its customers – will be used by more than 1,570 mobile and 620 back-office users and made available to more than 100 of AB InBev’s distributors.“Accenture’s DMS solution has enabled us to enhance our sales and distribution operations in Tanzania and Uganda over the past three years, and we’re excited to upgrade to the latest version and expand its use to other countries in Africa,” said Lee Dawson, Vice President, AB InBev.We’re excited to be able to continue our successful collaboration with them as they seek to expand their market share in Africa, while developing a more connected and modern relationship with consumers.”