Airbyte Unveils Powered by Airbyte for Seamless Software Integration Capabilities
Summary
This novel approach liberates engineering teams from the burdensome task of integration development, letting them redirect their resources to building out their product’s features and capabilities. Cart utilizes Powered by Airbyte in its Unified Analytics product that helps its merchant customers to predict demand, allocate inventory and adjust advertising spending by pulling in the merchant’s data from sources such as Facebook, Google Ads, Google Analytics, Hubspot, Mailchimp, Shopify, and more. “The time and energy saved allows us to disrupt and grow faster.” Digital marketing firm, KORTX, delivers personalized experiences for clients and custom reporting built on BigQuery and Looker. Damon Henry, KORTX founder and CEO, said, “With Airbyte, our team of data engineers could easily develop new connectors or customize existing ones to meet our clients’ needs. Airbyte was co-founded by Michel Tricot (former director of engineering and head of integrations at Liveramp and RideOS) and John Lafleur (serial entrepreneur of dev tools and B2B).