Consumers Prefer Email for Discovering Black Friday Deals According to PissedConsumer Survey
Summary
Together, 82% of consumers learn about Black Friday deals online as opposed to via print ads, from family and friends, and via other means. "Another interesting finding from the 2023 Black Friday survey is that single-day holiday shopping events might hold less sway over shoppers," said Michael Podolsky. "We saw an increase in consumers saying they no longer have a favorite holiday shopping event - such as Black Friday, Cyber Monday, and Small Business Saturday - now 60%, up six points from 2022. PissedConsumer.com is a consumer advocacy and review website where more than 17 million users read, watch, and voice customer service concerns. For more information about PissedConsumer.coms 2023 Black Friday survey, you can visit https://www.pissedconsumer.com or contact Joanna Simpson at [email protected].