PROS Survey of UK B2B Leaders Finds Opportunities to Capitalise on Digital Economy with Personalised Customer Experiences
Summary
The global study, conducted by Hanover Research on behalf of PROS, examines the expectations and digital initiatives of more than 700 B2B decision makers including more than 100 from the UK.“The digital economy has created a changing marketplace that’s put more power into buyers’ hands,” said PROS Chief Marketing Officer Celia Fleischaker .eCommerce is an increasingly important channel for businesses, as it serves customer needs by providing a self-service buying experience, while also enabling organisations to more easily scale.Respondents consider the ability of AI to predict customer needs as the most important way that it will impact sales, followed by automating orders and optimising pricing for buying scenarios.PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency.