Collage Group Launches New Software Solution, fluen.ci, Offering Instant Access to Brand-Specific Cultural Insights
Summary
The announcement was made at Collage Group’s Annual Cultural Fluency Summit, held in New York on Monday, Oct. 30 in partnership with Disney Advertising. “We built fluen.ci to answer the challenge brands face marketing to a culturally diverse, fragmented country,” says David Wellisch, CEO and Co-Founder of Collage Group. Users of the fluen.ci application can connect their brand data to actionable, diverse consumer psychographics, values, beliefs, habits, and attitudes. “Combining the precision of 12+ years of research pioneered by Collage Group with bleeding edge AI/ML technology, members now have actionable insights and data at their fingertips. Simply put, because the app helps brands create more culturally resonate products, messages, and campaigns, we’re enabling marketing and insights professionals to maximize the impact of their investments.” The fluen.ci application was built with the vital input of nine Collage Group iconic American member brands who have lauded the AI-powered software solution as “invaluable context for interpreting and acting on insights,” and “crystal-clear data visualizations that illustrate where the brand is doing well or performing poorly – and what to do about it.” In June 2022, Collage Group raised $25 million in growth capital led by Boston-based growth equity firm Wavecrest Growth Partners with participation from industry veteran and investor Dennis Ainge.