Tracking Conversions in Google Analytics | Pay Per Click Agency | Wired Media Bristol
Summary
In this case, your key conversions to track will include: Online Room Booking: When a visitor reserves a room through your website Online Table Booking: When a visitor reserves a table in your restaurant Wedding Enquiry: Someone contacting you about a wedding or requesting a tour of your venue Calling your Hotel: Since many guests may still prefer to make reservations over the phone, a phone call is also a conversion Contact Form Submission: For general enquiries, people will convert via your contact form. If you are spending £5000 per month on your Pay Per Click and your target is to hit an ROI of 500% – based on the calculations above you would need 300 demos in order to create £30,000. By understanding and assigning values to your conversions, you can track the ROI of your marketing campaigns and make informed decisions about where to focus your efforts for maximum impact. If you are tracking conversion values in Google Analytics you can set up campaigns to optimise themselves to hit a specific Return on Advertising Spend (ROAS). This is often a great way to hit the required ROI as the Google Ads algorithms will optimise themselves to target those keywords that make you money.