What’s New at Greenhouse Software at $200M ARR
Summary
The SMB markets can test out features that aren’t built to scale yet, and as they succeed, Greenhouse invests in them and rolls them out to Enterprise customers. A huge amount of their mid-market was SMB just a few years ago, so it’s worth looking at the true lifetime value of those companies. The swing nature is true for where to invest marketing dollars, so founders need to be thoughtful when running a portfolio of bets. If one resume says software engineer and the other says developer, AI can converge these skills so people don’t slip through the cracks because they typed a title incorrectly. Layoffs were about quickly getting lean and fit and making Wall Street happy, but there will likely be a quiet reflation in 2024 because no one can freeze for two years and still grow.