What Is Bounce Rate, and Does It Matter in 2023?
Summary
To fully understand the Google Analytics 4 definition of bounce rate, it is important to review the concept of an engaged session, which has been introduced for GA4. Web design has changed in many ways since bounce rate was first introduced around 2007, and so has the idea of what constitutes a ‘good’ or ‘successful’ website visit. How to improve your bounce rate in GA4 One of the most frustrating experiences as a web user is landing on a page from Google search or a referral link, and finding that the site loads too slowly. Common recommendations include: Optimizing your load time is a good place to start to improve your website’s bounce rate. CTAs can include contact forms, phone numbers, links to product pages, newsletter sign-ups, PDF downloads, or any other website event that will help you achieve your business goals.