Why Monday.com decided to build its new database instead of buying one
Summary
Monday.com launched more than a decade ago looking to help companies build a highly flexible set of business tools like CRM, marketing, operations and HR, built in customized ways you simply couldn’t find out of the box. It learned that companies not only liked that flexibility, but they also pushed the boundaries so far that it was going to outpace the ability of the underlying database technology to continue to handle all of the use cases. With myriad database choices available off-the-shelf, you would think finding a suitable one would only be a matter of time and testing, but after reviewing several options, and talking to some experts, Monday concluded it needed something more than what was available in the market. In fact, in January 2021, the company began exploring ideas for a new database with a completely open mind. Lereya says the reason customers value Monday.com is the flexibility it brings, and the company needed a solution that could manage an adaptable approach.
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