Algolias new AI capabilities aim to transform search
Summary
If we’re not just offering options for Coke and Fanta (other sparkling beverages are also available), there’s a clear need to engineer some product or service intelligence into the way any given search function operates. In terms of how this function works, Algolia explains Query Categorization (capitalised as a branded offering) as a means of enabling organisations to ‘operationalise their strategies’ across entire product categories more efficiently. Here that’s done at the back end so that in a few clicks, the business can accurately predict the correct category associated with search queries, which clearly helps create time-saving cost reductions. Coupled with its Algolia NeuralSearch technology, the company says that Query Categorization offers tremendous value and increased precision (accuracy) and enhanced recall (completeness) of search results. In many instances, these organisations attempt to ‘do it alone’ and imitate big players by building highly manual processes to sort search results and match them with ranked products and categories.